Pre-score every draft against your ICP.
Define your buyer personas once, then every draft gets scored 0–100 against each persona with a one-line reaction, strengths, concerns, and the single edit that would raise the score most.
Personas tell Wyse who you are writing for. Each entry captures role, pain points, goals, channels and voice cues. The agent role-plays each persona honestly against every draft and returns a numeric score plus a specific edit suggestion.
Use it manually on any draft, or wait for the Repurpose flow to score variants automatically and rank best-to-worst before you submit for approval.
ICP roster with role, pains, goals, channels, voice cues
Per-persona score with reaction quote, strengths, concerns, one edit
Auto-runs on every Repurpose variant for ranking
History preserved per draft so you see what changed after edits
Voice, tone, do/don't words, ICP personas. The agents read these on every run.
Repurpose, brand-safety check, persona score, outreach, listening, briefing — all running on cron with one shared brain.
Each draft hits Discord, Slack and Gmail with a magic link. One tap and it ships.
Get the output of a 5-person team with the headcount of one. The agents do the first draft of everything.
Ship a week of content while doing four other jobs. The agents fill the calendar; you ship from your phone.
Run multiple brand contexts in parallel. Per-client brand-safety rules, personas, voice. Audit trail on every agent action.
Only when you let them. Each agent has Draft / Notify / Auto modes. Default is Draft + push notification.
Brand Safety guidelines + persona definitions + your last 20 published posts. Updates flow in automatically.
HMAC-signed magic links sent to Discord/Slack/Gmail. Tap to approve, the post flips to scheduled, the publish worker fires if due. No re-auth.
Yes. Daily Briefing summarizes the last 24h. Every agent action also logs to the activity feed with the data it saw.