Editorial Workflow

An editorial workflow is the stage progression — typically Draft → In Review → Approved → Scheduled → Published → Repurposed — that every content piece passes through. Roles attach to each stage: writer, editor, brand reviewer, scheduler.

Workflows prevent the two common failure modes: (1) content shipping without review because nobody owned the QA step, and (2) content stuck in review forever because the queue is invisible. Status, assignee, and SLA on each stage solve both.

Modern marketing platforms enforce workflow with approval gates, mobile push notifications (so a reviewer can approve from their phone), and brand-safety checks that block draft → scheduled when guidelines are violated.