Email
Spam Score
A composite measure of how likely an email is to be filtered as spam.
Spam score is a composite measure — from spam-filtering services like SpamAssassin, Mailgun, or your own ESP — that predicts whether an email will hit the inbox or the spam folder. Higher scores mean more spammy.
Common content-side triggers: spam-trigger words ("free trial", "act now", "guaranteed"), excessive ALL-CAPS, multiple exclamation marks, link-heavy bodies (6+ links), missing unsubscribe language. Server-side: SPF/DKIM/DMARC misconfiguration, low sender reputation, sudden volume spikes.
You can pre-test the content side with tools that score your draft before send. Server-side issues require working with your ESP — most have deliverability dashboards.
Related terms