AIO & GEO
Generative Engine Optimization (GEO)
Optimizing for generative AI search engines that synthesize answers.
Generative Engine Optimization is a subset of AIO focused specifically on generative search engines that synthesize answers from multiple sources — Perplexity, ChatGPT Search, Claude Search, Google's AI Overviews / SGE.
GEO sits at the intersection of traditional SEO (the engine has to find you) and AIO (the engine has to choose to cite you). Tactics that win: lead paragraphs that answer the query directly, structured sections, original data, and visible authorship.
A useful mental model: traditional SEO competes for clicks on a results page. GEO competes for citations within a generated answer. The two are not the same fight.
Related terms
Postwyse solves this with